P.
02
—
Brand system
Halden
An identity that glazes differently every time.
Client
Halden Ceramics
Year
2025
Discipline
Brand system
Studio
Rotterdam
Direction
Inês Moura
Disciplines
Strategy · Identity · Motion
Fig.
02
.01 — Key frame
Halden Ceramics
,
2025
F.002 — Brief
F.003 — The interval
Mould
→
Glaze
.
State A — MouldState B — GlazeWe built the identity the way Halden builds a bowl: one fixed form, finished differently every time. The wordmark is the mould; the glaze is generated from the colour, firing and batch of each piece.
A cropped serif glyph carries the brand at small sizes. The packaging, the labels and the website all read the same glaze data, so the system can never drift out of step with the work.
Drag the playhead — first frame left, final frame right.
F.004 — Frames
Drag or scroll sideways · 04 frames
F.005 — Outcome